FOCUS RESEARCH ON HALAL FOOD MARKETING

The Traction of Lean Production on Halal Food Integrity

The scandals of horsemeat in the United Kingdom and melamine milk in China raise doubt over the honesty of food labelling. Responding towards the impact of the scandals, many firms currently address public doubt by using attractive “marketing” such as 100% beef, 100% UK products and exclusions, e.g. this product may contain nuts. The product associated with the lethal impact on health such as i...

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial return, which is operationalized as the change in a firm’s customer equity relative to the incremental expenditure necessary to produce the change. The change in the firm’s customer equity is the change in its current and future customers’ life...

Nutrition marketing on food labels.

OBJECTIVE This research sought to determine how often nutrition marketing is used on labels of foods that are high in saturated fat, sodium, and/or sugar. DESIGN AND SETTING All items packaged with food labels (N = 56,900) in all 6 grocery stores in Grand Forks, ND were surveyed. MAIN OUTCOME MEASURE(S) Marketing strategy, nutrient label information, if the product was fruit/or milk based, ...

Focus Groups and the Nature of Qualitative Marketing Research

Corporate Funding of Food and Nutrition Research: Science or Marketing?